From the ZDNet blog, with my own emphasis:
“We’ve been gradually realizing customers who consumer more proactive services are happier and healthier and require less reactive services with their charge models.”
I hope this is a typo, but knowing the propensity for Microsoft-speak, I would not be surprised if the marketing term has made this noun into a verb.
One of the synonyms of consumer is customer. If you make that subsitution, the phrase becomes “…customers who customer more proactive services…”
Posted by hurcane 