Archive for August, 2008

Foul on Microsoft: Improper verbification

From the ZDNet blog, with my own emphasis:

“We’ve been gradually realizing customers who consumer more proactive services are happier and healthier and require less reactive services with their charge models.”

I hope this is a typo, but knowing the propensity for Microsoft-speak, I would not be surprised if the marketing team has made this noun into a verb.

One of the synonyms of consumer is customer. If you make that subsitution, the phrase becomes “…customers who customer more proactive services…”

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